American Osteopathic Association

Advancing the distinctive philosophy and practice of osteopathic medicine

Fruits and Veggies - More Matters

The AOA is pleased to collaborate with the Produce for Better Health Foundation (PBH) to educate osteopathic physicians and patients about the benefits of eating more fruits and vegetables. Encouraging individuals to add more fruits and vegetables to a healthful diet aligns with the AOA's efforts to help address the critical issue of obesity in the U.S.

PBH teamed with the National Cancer Institute (NCI) in the 1990s to promote the "5 A Day for Better Health" program. Fast forward to the 21st century, and PBH is collaborating with the Centers for Disease Control and Prevention (CDC) on an updated "Fruits & Veggies—More Matters" initiative. 

PBH offers free, customizable toolkits on its website for physicians to share with patients. Visit, click on Educators, then click on Health Professionals. Additional information about the benefits of fruits and vegetables is available at Physicians are encouraged to use the following resources to educate patients on the benefits of incorporating fruits and vegetables into their diets.

Education Resources:

  • Fruits and Veggies—More Matters
    This website provides cooking advice, nutrition information and shopping tips to help patients eat more fruits and vegetables. Initiated by Produce For Better Health Foundation, Fruits & Veggies—More Matters demonstrates that eating more fruits and vegetables leads to overall improved health and increased energy levels. 

    Although it can be hard to get kids to eat fruits and vegetables when they have so many other choices, this website aims to make mealtime fun by incorporating games, coloring and other activities to get youngsters excited about making healthy choices.  

  • Educational Toolkits
    PBH has developed a variety of tools that physicians, other health care providers, and educators can use to promote healthy eating habits. Several free, customizable toolkits, including template materials, how-to guides, and backgrounders, are available for download.