Celebrating Osteopathic Physicians (DOs)
and the Distinct Care They Provide
National Osteopathic Medicine (NOM) Week 2012 was observed April 15-21. NOM Week brings the osteopathic medical profession together to focus on one common goal—increasing awareness of osteopathic medicine and DOs in communities across the country.
NOM Week 2012 Pledge! Because NOM Week coincided with National Volunteer Week this year, the AOA asked DOs, osteopathic medical students, and supporters of the profession to show their commitment to giving back by taking the NOM Week Pledge to Volunteer. Sign the pledge now.
More AOA NOM Week Activities
Advertising on the Chicago Transit System -
Thanks to a grant from the American Osteopathic Foundation, the AOA will promote osteopathic medicine to the millions of people who ride the Chicago buses and trains this April and May. Over 900 ads will appear on the transit system from April 4 through May 11, resulting in over 62 million impressions. View the ads.
Launching an Online Mini Medical School for Kids -
The AOA has taken its Mini Medical School program online. Children can now learn about health and fitness by playing fun, interactive games right from their computer or mobile tablets. Look in the About the AOA section of Osteopathic.org to experience the Mini Medical School for yourself.
Promoting results of Health Care Expenditures Survey -
The AOA released the results of a consumer health survey that asked respondents to answer questions regarding the impact the downturn in the economy has had on their health care use and access. Additionally, the AOA created a Savvy Patient Checklist featuring questions patients can ask their physician, insurance company and employer about access to health care as well as resources they can use to stay healthy.
NOM Week Resources for Members
AOA members have access to a number of different tools to engage with their communities during NOM Week and promote osteopathic medicine.
To request the NOM Week Resources and have them customized for your organization or practice:
Contact Jean O'Brien, AOA marketing communications manager, at jobrien@osteopathic.org or (800) 621-1773, ext. 8039.
Other ways to promote DOs and osteopathic medicine:
Hand out the “What is a DO?” brochure to patients, available in the AOA Online Store.
Set up a table at a local hospital or other community facility and distribute information about DOs.