The AOA’s total membership reached 42,598 DOs and other osteopathic family members as of 2/17/12, the latest reports show. This new total is an increase of 144 DOs since last week and is 1,659 more members than we had at the same time last year. Our budgeted dues revenue has exceeded our projects, but our market share of 54.7% has not yet reached our 60% goal. A new membership recruitment campaign was launched by AOA staff in January to show non-members the services we offer, and the several marketing campaigns will be added this year to educate all DOs about important changes on the horizon. We are looking inward, too, striving to be the best professional organization and respond to our members’ feedback and concerns. What can we do to serve you better?