Did you know that coverage resulting from AOA media relations efforts have netted an estimated audience of more than 400 million in 2010 and 2011 each year? We're aiming to reach that number and hopefully exceed it in 2012.
Recently, we launched the AOA’s “Live a Full Life with Fibro” campaign. Our spokesperson Jennifer Caudle, DO, spoke with a number of reporters including an editor from Good Housekeeping to familiarize the public about this disease. Another AOA member, Ronald V. Marino, DO, discussed the DOs’ whole-person approach to caring for patients and the use of OMT in treating children and adults during an interview on “On Call for Kids,” a live program broadcast on SiriusXM Satellite Radio station Doctor Radio. This is just a sampling of where you’ll see or hear us in the media. Be sure to check out our Media Center for a better idea of our coverage.
But, we can all do our part to promote the profession as well. One of the easiest ways you can help is to take advantage of Health for the Whole Family articles provided by the AOA. Every month, you’ll receive an article highlighting a health topic. You can make copies of them for your waiting room or even submit them to your local newspaper or hospital newsletter. Email email@example.com to start receiving these articles. Together, we can promote the profession and educate the public so they no longer have to ask, “What is a DO?”