Media Alert
Oct. 23, 2010
Women’s Health Seminar Addressing New Mammogram Guidelines
(SAN FRANCISCO) — Nearly one year later, many women are still confused by the U.S. Preventive Services Task Force’s breast cancer screening recommendations calling for routine mammography for breast cancer to begin at age 50 — nearly a decade later than the previous guidelines that called for annual screenings beginning at age 40. Osteopathic physicians (DOs) will discuss this and other important health care screenings for women at the American Osteopathic Association’s (AOA) 115th Osteopathic Medical Conference & Exposition, known as OMED 2010 Unified, in San Francisco. Sunday conference highlights include:
Women’s Health Seminar: To Screen or Not to Screen
What: This presentation addresses recent mammogram recommendations, the importance of heart disease screenings, and when physicians should recommend these two screenings for female patients.
Who: Richard L. Theriault, DO, AOA board-certified oncologist Suzanne Steinbaum, DO, board certified cardiologist and internal medicine physician
When: 1 to 3 p.m. Sunday, Oct. 24
Where: Moscone Center, Conference Rooms 134 and 135
Patient Physician Communication in the Twitter Age: Patient Preferences
What: This poster presentation shares the findings of a study about patient preferences for using technology to communicate with their physicians outside of scheduled office visits. The study also addresses whether patients would be willing to pay for these services.
Who: Jay H. Shubrook, Jr., DO, AOA board-certified osteopathic family physician
When: 1:30 to 5 p.m. Sunday, Oct. 24
Where: Moscone Center, Exhibit Halls B and C
The OMED 2010 Unified conference will officially begin Sunday, Oct. 24, and run through Thursday, Oct. 28, at the Moscone Center South.
The American Osteopathic Association (AOA) proudly represents its professional family of more than 70,000 osteopathic physicians (DOs); promotes public health; encourages scientific research; serves as the primary certifying body for DOs; is the accrediting agency for osteopathic medical schools; and has federal authority to accredit hospitals and other health care facilities. More information on DOs/osteopathic medicine can be found at www.osteopathic.org.
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Media Note
OMED 2010 Unified is open to the media. To register in advance, contact Nicole Grady at (312) 593-6897 or ngrady@osteopathic.org. Beginning Sunday, media can also register on site in the AOA press room, Conference Room 274 at the Moscone Center South. The press room will operate from 8 a.m. to 5 p.m. Oct. 24-26, and from 8 a.m. to 3 p.m. Oct. 27. Media will need a badge to enter the exhibit floor and to attend presentations. AOA media relations staff can provide information about conference activities and arrange interviews with DOs and AOA leaders.
Dates and times of events are subject to change. Daily alerts will be sent from the press room throughout the meeting and post-event news releases will be posted to the OMED 2010 Unified Media Kit, available online in the AOA’s Media Center at www.osteopathic.org.
Contact:
Nicole Grady
(415) 978-3504 (AOA Press Room)
(312) 593-6897 (Mobile)
ngrady@osteopathic.org
Or
Mike Campea
(415) 978-3504 (AOA Press Room)
(312) 730-0370 (Mobile)
mcampea@osteopathic.org
AOA Press Room
Moscone Center
Meeting Room 274